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The Pharma Marketing Glossary
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Thought Leader

Similar or Alternative Terms Meaning the Same Thing Key Opinion Leader (KOL), Opinion and Thought Leader (OTL)
Related Term(s) n/a

Definitions

"A 'thought leader' is defined as a physician with a large patient population who can write a lot of pharmaceutical drugs. Period." - Sales rep quote.

True thought leaders are physicians who have credentials such as academic standing and/or have performed clinical trials. Pharmaceutical companies hire thought leaders as consultants and lecturers. thought leaders also run clinical trials and may make presentations on behalf of pharma companies at regulatory meetings.

Article: "Developing Win-Win Key Opinion Leader Relationships"


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