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Similar or Alternative Terms Meaning the Same Thing
Detail Aid, Visual Aid
The sales aid -- also known as a detail aid or visual aid -- is a print piece (booklet or brochure) or an electronic document containing product information. The sales aid is used by pharmaceutical sales representatives -- or in eDetailing programs -- to engage physicians in a productive dialog about a drug.
A sales aid usually is composed of information about the products efficacy, clinical data that support the manufacturer's claims, charts and graphs, guidance for dosing and administration of the drug, and summary information pertaining to the products tolerability and safety. It may also include the official labeling. The sales ad is primarily a marketing tool that incorporates creative elements such as photos, slogans, and brand logos