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The Pharma Marketing Glossary
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Product-claim DTC Ads

Similar or Alternative Terms Meaning the Same Thing n/a
Related Term(s) Reminder Ads, Help-Seeking Ads, Fair Balance, Adequate Provision

Definition

"Product-claim" ads are those ads which generally include both the name of a product and its use, or make a claim or representation about a prescription drug. Claims of drug benefits, such as safety and effectiveness, must be balanced with relevant disclosures of risks and limitations of efficacy. This balanced presentation of drug therapy is commonly referred to as "fair balance." In addition, when used in print ads, sponsors must provide a brief summary of risk information included in the product's FDA-approved labeling or, for broadcast "product-claim" ads, provide convenient access to the approved labeling. In FDA regulations, the phrase "adequate provision" is used to identify the convenient access option.


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