Pharma Marketing Glossary TM reflects the experience and knowledge of contributors who are experts in the field of pharmaceutical marketing. Included along with formal definitions are unique insights and quotes from these experts and other sources.
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The Pharma Marketing Glossary
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| Similar or Alternative Terms Meaning the Same Thing | n/a |
| Related Term(s) | Adherence, Compliance, Concordance |
Definition
Number of days from first dose until patient stops taking drug.Source: "Effective Pharma Adherence Programs Start With the Patient," Pharma Marketing News, Vol. 3, #3; REPRINT #33-03.
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