Pharma Marketing Network
PMN Home | Advertising Information | FAQs
About Us | Contact Us | Privacy Policy
Subscribe Glossary
Pharma Marketing Blog Pharmaguy Audio Podcasts Event Calendar PReader Surveys

Share |

The Pharma Marketing Glossary
Click on a letter below to view a list of terms beginning with that letter.

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z

Non-Personal Promotion (NPP)

Similar or Alternative Terms Meaning the Same Thing ePromotion
Related Term(s) eDetailing

Definitions

Share |

Non-personal promotion (NPP) usually means promotion via electronic means, e.g., via email/Internet, rather than via person-to-person, e.g., sales rep to physician, contact. eDetailing is a form of NPP. One benefits of NPP messaging is that physicians can access information at a time of their choosing. NPP does not mean "impersonal." The most successful NPP involves personalization of the message so that it is appropriate for the intended audience or segment of an audience. Email messages, for example, can include the name of the recipient and be tailored to the needs of the recipient.

Article: "The Changing Landscape of Physician Interactions"


Click on a letter below to view a list of terms beginning with that letter.

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z



Messages from Our Sponsors

Pharma Marketing News | Pharma Marketing News | Subscribe | Industry Insights | Podcasts | Pharmaguy | Blog
Surveys | Glossary | Conference Calendar | Advertising Information | FAQs | About Us | Privacy Policy

© 2014. Pharma Marketing Network. All rights reserved.