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The Pharma Marketing Glossary
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Major Statement

Similar or Alternative Terms Meaning the Same Thing Important Safety Information (ISI), Fair Balance
Related Term(s) Brief Summary, Adequate Provision

Definitions

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FDA requires a "major statement" for broadcast (TV, radio and telephone) ads. It consists of the drug's most important risks. The major statement must be presented in a clear, conspicuous, and neutral manner. The risks are generally similar to the risks required for "fair balance" in print ads.

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