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The Pharma Marketing Glossary
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Key Performance Indicator (KPI)

Similar or Alternative Terms Meaning the Same Thing Key Success Indicator (KSI)
Related Term(s) Key Player Objective (KPO)

Definitions

A Key Performance Indicator (KPI) is a defined measure that is used to measure progress towards a marketing goal. Pharma marketing campaigns may have several measurable goals such as reaching X number of qualified consumers or generating X number of new scripts. Marketers decide beforehand which of these goals is key for success of the campaign. These, then, are designated Key Performance Indicators.

Key Performance Indicators help marketers understand how they are performing in relation to strategic goals and objectives. KPIs can essentially show a snapshot of progress towards something that can be measured.

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