![]() |
About Us | Contact Us | Privacy Policy |
|
The Pharma Marketing Glossary
Key Performance Indicator (KPI)
Definitions A Key Performance Indicator (KPI) is a defined measure that is used to measure progress towards a marketing goal. Pharma marketing campaigns may have several measurable goals such as reaching X number of qualified consumers or generating X number of new scripts. Marketers decide beforehand which of these goals is key for success of the campaign. These, then, are designated Key Performance Indicators.
Click on a letter below to view a list of terms beginning with that letter.
|
|
© 2014. Pharma Marketing Network. All rights reserved.