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The Pharma Marketing Glossary
Click on a letter below to view a list of terms beginning with that letter.

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Condensed definitions appear after each term. Click on the term or "More..." to view the complete definition of a term, a list of similar terms meaning the same thing, related terms often used in conjunction with the term, illustrations of how the term is used or misused, expert opinions, source links, etc.

Visual Aid
The visual aid -- also known as a detail aid or sales aid -- is a print piece (booklet or brochure) or an electronic document containing product information. More...


Click on a letter below to view a list of terms beginning with that letter.

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z



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