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The Pharma Marketing Glossary
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Condensed definitions appear after each term. Click on the term or "More..." to view the complete definition of a term, a list of similar terms meaning the same thing, related terms often used in conjunction with the term, illustrations of how the term is used or misused, expert opinions, source links, etc.

Thought Leader
Physician Thought Leaders are physicians who, because of their credentials and knowledge, have influence their peers' medical practice, including but not limited to prescribing behavior. More...

Total Prescriptions (TRx)
The total number of prescriptions written by physicians for a particular drug over a specific period of time. More...


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