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The Pharma Marketing Glossary
Click on a letter below to view a list of terms beginning with that letter.

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Condensed definitions appear after each term. Click on the term or "More..." to view the complete definition of a term, a list of similar terms meaning the same thing, related terms often used in conjunction with the term, illustrations of how the term is used or misused, expert opinions, source links, etc.

Tertiary Detail
A Tertiary Detail is a detail that is in the third position in a sales call by a pharmaceutical sales representative.More...

Thought Leader
Physician Thought Leaders are physicians who, because of their credentials and knowledge, have influence their peers' medical practice, including but not limited to prescribing behavior. More...

Total Prescriptions (TRx)
The total number of prescriptions written by physicians for a particular drug over a specific period of time. More...


Click on a letter below to view a list of terms beginning with that letter.

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z



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