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The Pharma Marketing Glossary
Click on a letter below to view a list of terms beginning with that letter.

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Condensed definitions appear after each term. Click on the term or "More..." to view the complete definition of a term, a list of similar terms meaning the same thing, related terms often used in conjunction with the term, illustrations of how the term is used or misused, expert opinions, source links, etc.

Sales Aid
The sales aid -- also known as a detail aid or visual aid -- is a print piece (booklet or brochure) or an electronic document containing product information. More...

Sampling
Sampling (ie, Drug Sampling) is the process by which pharmaceutical companies distribute free drugs (Drug Samples) to physicians. According to the Prescription Drug Marketing Act of 1987, the term "drug sample" means a unit of a drug, which is not intended to be sold and is intended to promote the sale of the drug. More...

Secondary Detail
A Secondary Detail is a detail that is in the second position (or of secondary importance) in a sales call by a pharmaceutical sales representative. More...


Click on a letter below to view a list of terms beginning with that letter.

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z



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