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Condensed definitions appear after each term. Click on the term or "More..." to view the complete definition of a term, a list of similar terms meaning the same thing, related terms often used in conjunction with the term, illustrations of how the term is used or misused, expert opinions, source links, etc.

Relationship Marketing

Relationship marketing is designed to achieve two-way dialogue with the prospect. More...

Reminder Ad

A reminder ad mentions the pharmaceutical brand name but not the indication or medical condition it treats. More...

Reverse Payment

An agreement between a brand-name drug manufacturer and a potential generic competitor where the former pays the latter to delay legal challenges to patents. More...