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The Pharma Marketing Glossary
Click on a letter below to view a list of terms beginning with that letter.

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R...

Condensed definitions appear after each term. Click on the term or "More..." to view the complete definition of a term, a list of similar terms meaning the same thing, related terms often used in conjunction with the term, illustrations of how the term is used or misused, expert opinions, source links, etc.

Regulatory Affairs
Regulatory affairs have responsibility for ensuring that their companies comply with all of the regulations and laws pertaining to their business. More...

Relationship Marketing
Relationship marketing is designed to achieve two-way dialogue with the prospect. More...

Reminder Ad
A reminder ad mentions the pharmaceutical brand name but not the indication or medical condition it treats. More...

REMS (Risk Evaluation and Mitigation Strategy)
A Risk Evaluation and Mitigation Strategy (REMS) is a strategy to manage a known or potential serious risk associated with a drug or biological product. More...

Reverse Payment
An agreement between a brand-name drug manufacturer and a potential generic competitor where the former pays the latter to delay legal challenges to patents. More...


Click on a letter below to view a list of terms beginning with that letter.

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z



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