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The Pharma Marketing Glossary
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Condensed definitions appear after each term. Click on the term or "More..." to view the complete definition of a term, a list of similar terms meaning the same thing, related terms often used in conjunction with the term, illustrations of how the term is used or misused, expert opinions, source links, etc.

Package Insert
The FDA approved label is the official description of a drug product. More...

Pay-for-Delay
An agreement between a brand-name drug manufacturer and a potential generic competitor where the former pays the latter to delay legal challenges to patents. More...

Persistence
Number of days from first dose until patient stops taking drug. More...

Product-claim DTC Ads
"Product-claim" ads are those ads which generally include both the name of a product and its use, or make a claim or representation about a prescription drug. More...


Click on a letter below to view a list of terms beginning with that letter.

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