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The Pharma Marketing Glossary
Click on a letter below to view a list of terms beginning with that letter.

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Condensed definitions appear after each term. Click on the term or "More..." to view the complete definition of a term, a list of similar terms meaning the same thing, related terms often used in conjunction with the term, illustrations of how the term is used or misused, expert opinions, source links, etc.

Package Insert (PI)
The FDA approved label is the official description of a drug product. More...

Patient Opinion Leader
Patient Opinion Leaders are patients who have an influence over other patients, especially in online venues such as social media. More...

An agreement between a brand-name drug manufacturer and a potential generic competitor where the former pays the latter to delay legal challenges to patents. More...

PDE (Primary Detail Equivalent)
A PDE (Primary Detail Equivalent) refers to one Primary Detail or two Secondary Details, or three Tertiary Details. More...

Number of days from first dose until patient stops taking drug. More...

Primary Detail
A Primary Detail is a Detail that is in the first position (or of primary importance) in a sales call by a pharmaceutical sales representative.More...

Product-claim DTC Ads
"Product-claim" ads are those ads which generally include both the name of a product and its use, or make a claim or representation about a prescription drug. More...

Product Hopping
"Product Hopping" is a tactic by which brand name pharmaceutical companies can try to obstruct generic competitors and preserve monopoly profits on a patented drug by making modest reformulations that offer little or no therapeutic advantages. More...

Product Labeling
The Product Labeling includes the most complete information about a prescription drug. More...

Click on a letter below to view a list of terms beginning with that letter.

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z

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