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The Pharma Marketing Glossary
Click on a letter below to view a list of terms beginning with that letter.

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Condensed definitions appear after each term. Click on the term or "More..." to view the complete definition of a term, a list of similar terms meaning the same thing, related terms often used in conjunction with the term, illustrations of how the term is used or misused, expert opinions, source links, etc.

Major Statement
FDA requires a major statement for broadcast (TV, radio and telephone) ads. It consists of the drug's most important risks. More...

Medical Affairs
Most pharmaceutical companies have two kinds of scientific teams: research / development and medical affairs. While R & D defines the scientific direction and early stage development, medical affairs provides scientific support for late stage development and post market support for drugs and devices. More...

Medical-Legal Review (MLR)
Before any pharmaceutical product promotion can be launched, it must be reviewed by the pharma company's internal medical and legal team to assure that it is medically accurate and complies with FDA regulations and other applicable laws. More...

Medical Science Liaison (MSL)
The MSL has a thorough knowledge of specific disease states and the science that supports his or her company's products within those disease states. More...

Me-Too Drug
A drug that is structurally very similar to already known drugs, with only minor differences. More...

Moment of Truth (MOT)
The term Moment of Truth (MOT) or First Moment of Truth (commonly called FMOT) was coined by Procter & Gamble in 2005 to define the first interaction between a shopper and a product on a store's shelf. More...

Multichannel Marketing (MCM)
Multichannel (pharma) marketing refers to the use of multiple synchronized communication channels to reach consumers, patients, and physicians with marketing communications or information at the appropriate point in their decision cycles. More...

Click on a letter below to view a list of terms beginning with that letter.

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