The Pharma Marketing Glossary
Click on a letter below to view a list of terms beginning with that letter.

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Condensed definitions appear after each term. Click on the term or "More..." to view the complete definition of a term, a list of similar terms meaning the same thing, related terms often used in conjunction with the term, illustrations of how the term is used or misused, expert opinions, source links, etc.

Multichannel Marketing (MCM)

Multichannel (pharma) marketing refers to the use of multiple synchronized communication channels to reach consumers, patients, and physicians with marketing communications or information at the appropriate point in their decision cycles. More...

Medical Science Liaison (MSL)

The MSL has a thorough knowledge of specific disease states and the science that supports his or her company's products within those disease states. More...