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The Pharma Marketing Glossary
Click on a letter below to view a list of terms beginning with that letter.

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Important Safety Information (ISI)
Under certain circumstances drug ads can give only the most important risks. This is referred to as Important Safety Information or ISI for short. More...
Investigational New Drug (IND)
The investigational new drug ("IND") process is the process of getting a drug approved by the FDA. More...


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