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The Pharma Marketing Glossary
Click on a letter below to view a list of terms beginning with that letter.

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Condensed definitions appear after each term. Click on the term or "More..." to view the complete definition of a term, a list of similar terms meaning the same thing, related terms often used in conjunction with the term, illustrations of how the term is used or misused, expert opinions, source links, etc.

Fair Balance
In direct-to-consumer advertising, fair balance refers to the presentation of accurate and fair assessment of the risks as well as the benefits of the drug. More...


Click on a letter below to view a list of terms beginning with that letter.

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