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The Pharma Marketing Glossary
Click on a letter below to view a list of terms beginning with that letter.

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Condensed definitions appear after each term. Click on the term or "More..." to view the complete definition of a term, a list of similar terms meaning the same thing, related terms often used in conjunction with the term, illustrations of how the term is used or misused, expert opinions, source links, etc.

Detail Aid
The detail aid -- also known as a sales aid or visual aid -- is a print piece (booklet or brochure) or an electronic document containing product information. More...

Detail/Detailing
A Detail is a presentation to a physician or other healthcare professional by a pharmaceutical sales representative. More...

Direct-to-Consumer (DTC)
Promotion of Rx drugs by pharma companies direct to consumers. More...

Direct Marketing
Direct marketing is any direct communication to a consumer or business recipient that is designed to generate a response. More...

Disease Awareness Ad
Pharmaceutical marketers often use the term Disease Awareness in reference to Help-Seeking Ads. More...

Disease Mongering
The confluence of interests by some doctors, drug companies, patient advocacy groups and media in exaggerating the severity of illness. More...

Drug Sample
A unit of a drug, which is not intended to be sold and is intended to promote the sale of the drug. More...


Click on a letter below to view a list of terms beginning with that letter.

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z



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