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The Pharma Marketing Glossary
Click on a letter below to view a list of terms beginning with that letter.

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Condensed definitions appear after each term. Click on the term or "More..." to view the complete definition of a term, a list of similar terms meaning the same thing, related terms often used in conjunction with the term, illustrations of how the term is used or misused, expert opinions, source links, etc.

Closed-Loop Marketing
Closed-loop marketing (CLM) captures physician behavior, preferences and attitudes and feeds that information back in real time into the marketing process, which modifies the messages depending upon this feedback. More...

Percent of doses of a drug taken as prescribed while patient is actively taking drug. More...

Complete Response Letter
Taking the place of 'approvable' and 'not approvable' letters, a 'complete response' letter will be issued to let a company know that the review period for a drug is complete and that the application is not yet ready for approval. More...

Continuing Medical Education (CME)
Continuing medical education consists of educational activities which serve to maintain, develop, or increase the knowledge, skills, and professional performance and relationships that a physician uses to provide services for patients, the public, or the profession. The content of CME is that body of knowledge and skills generally recognized and accepted by the profession as within the basic medical sciences, the discipline of clinical medicine, and the provision of health care to the public. More...

Corrective Direct-to-Consumer Advertising
Corrective advertising designed to dissipate or correct erroneous beliefs resulting from a false claim made in a previous ad. More...

Customer Relationship Management (CRM)
Customer relationship management is a term that refers to practices, strategies and technologies that companies use to manage and analyze customer interactions and data. More...

Click on a letter below to view a list of terms beginning with that letter.

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