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The Pharma Marketing Glossary
Click on a letter below to view a list of terms beginning with that letter.

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B...

Condensed definitions appear after each term. Click on the term or "More..." to view the complete definition of a term, a list of similar terms meaning the same thing, related terms often used in conjunction with the term, illustrations of how the term is used or misused, expert opinions, source links, etc.

Biosimilar
The term biosimilar refers to biologic products that are marketed after expiration of patents, which are claimed to have similar properties to existing biologic products. More...

Black Box Warning
A black box warning is the strongest warning that the FDA requires... More...

Bookend Ad
Brand marketing focuses on communicating the brand message to drive awareness and affect attitude. More...

Brand, Brand Marketing
Brand marketing focuses on communicating the brand message to drive awareness and affect attitude. More...

Brick-Level Sales Data
A brick-level sales data system is a way of organizing sales data on a regional basis. More...

Brief Summary
A statement relating to the side effects, contraindications, and effectiveness of a drug. More...


Click on a letter below to view a list of terms beginning with that letter.

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z



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