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Condensed definitions appear after each term. Click on the term or "More..." to view the complete definition of a term, a list of similar terms meaning the same thing, related terms often used in conjunction with the term, illustrations of how the term is used or misused, expert opinions, source links, etc.

Biosimilar

The term biosimilar refers to biologic products that are marketed after expiration of patents, which are claimed to have similar properties to existing biologic products. More...

Bookend Ad

Brand marketing focuses on communicating the brand message to drive awareness and affect attitude. More...

Brand, Brand Marketing

Brand marketing focuses on communicating the brand message to drive awareness and affect attitude. More...

Brief Summary

A statement relating to the side effects, contraindications, and effectiveness of a drug. More...