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The Pharma Marketing Glossary
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eSampling

Similar or Alternative Terms Meaning the Same Thing Electronic Sampling, Online Sampling
Related Term(s) Drug Sample, Sampling, eDetailing
Resource Special Supplement to Pharma Marketing News: eDetailing

Article: Intelligent Online Sampling Strategies (This article is included in the above Supplement.)

Definition

Electronic Sampling uses online tools/promotinal websites accessed by physicians to collect the details of sample distribution. It provides pharmaceutical companies with a cost-effective way to reach physicians who have been routinely under-covered by sales representatives.It allows manufacturers to meet increasingly challenging sales and marketing goals by reducing the significant costs associated with the traditional sample distribution process.

Source: S. Jaya Krishna, Faculty Member & Consulting Editor, ICFAI University


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