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The Pharma Marketing Glossary
eSampling
| Similar or Alternative Terms Meaning the Same Thing | Electronic Sampling, Online Sampling |
| Related Term(s) | Detailing, Physician marketing, Professional detailing, Physician detailing, eDetailing |
| Resource |
Special Supplement to Pharma Marketing News: eDetailing
Article: Intelligent Online Sampling Strategies (This article is included in the above Supplement.) |
Definition
Electronic Sampling uses online tools/promotinal websites accessed by physicians to collect the details of sample distribution. It provides pharmaceutical companies with a cost-effective way to reach physicians who have been routinely under-covered by sales representatives.It allows manufacturers to meet increasingly challenging sales and marketing goals by reducing the significant costs associated with the traditional sample distribution process.Source: S. Jaya Krishna, Faculty Member & Consulting Editor, ICFAI University
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