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Pharma Marketing Glossary TM reflects the experience and knowledge of contributors who are experts in the field of pharmaceutical marketing. Included along with formal definitions are unique insights and quotes from these experts and other sources.

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The Pharma Marketing Glossary
ePrescribing

Similar or Alternative Terms Meaning the Same Thing Electronic prescribing
Related Term(s) n/a

Definitions

Def#1: Electronic prescribing, as defined by the National Council for Prescription Drug Programs (NCPDP), a standards development organization, has two parts:
Part 1: Two way [electronic] communication between physicians and pharmacies involving new prescriptions, refill authorizations, change requests, cancel prescriptions, and prescription fill messages to track patient compliance. Electronic Prescribing is not Faxing or printing paper prescriptions.

Part 2: Potential for information sharing with other health care partners including eligibility/formulary information and medication History

Source: "Ready or Not: Gearing Up for the Expansion of ePrescribing," Pharma Marketing News, Vol. 3, #6; REPRINT #36-01.


Def#2: ePrescribing is the ability of a physician to submit a "clean" prescription directly to a pharmacy from the point of care.

Source: CafeRx Press Release, August 10,2004; CafeRx Web Site


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