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The Pharma Marketing Glossary
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Disease Mongering
| Similar or Alternative Terms Meaning the Same Thing | n/a |
| Related Term(s) | Disease Awareness Marketing |
Definition
Disease mongering is a term that was coined by the late journalist Lynn Payer to describe what she saw as the confluence of interests by some doctors, drug companies, patient advocacy groups and media in exaggerating the severity of illness and the ability of drugs to "cure" them.Where to find more information:
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John Mack
Pharma Marketing Network
215-504-4164
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