The Pharma Marketing Glossary
Search the Entire Pharma Marketing Network, Including Blog and Forums
Disease Awareness Ad
Pharmaceutical marketers often use the term "Disease Awareness" in reference to Help-Seeking Ads. These ads are designed to increase the market size of a therapeutic by "building" awareness of a particular medical condition. An example would be ads for "overactive bladder," which have been successful in building awareness among consumers of a medical condition (urinary incontinence or urgency) that many thought was only of concern for senior citizens.Where to find more information:
Pharma Marketing News |
Discussion Forums |
© 2013. VirSci Corporation.
All rights reserved.
© 2013. VirSci Corporation. All rights reserved.