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The Pharma Marketing Glossary
Disease Awareness
| Similar or Alternative Terms Meaning the Same Thing | n/a |
| Related Term(s) | Awareness, Help-Seeking Ad |
Definition
Pharmaceutical marketers often use the term "Disease Awareness" in reference to Help-Seeking Ads. These ads are designed to increase the market size of a therapeutic by "building" awareness of a particular medical condition. An example would be ads for "overactive bladder," which have been successful in building awareness among consumers of a medical condition (urinary incontinence or urgency) that many thought was only of concern for senior citizens.For more information see Help-Seeking Ad.
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