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The Pharma Marketing Glossary
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Direct-to-Consumer (DTC)

Similar or Alternative Terms Meaning the Same Thing Direct-to-Consumer Advertising (DTCA)
Related Term(s) Direct-to-Patient, Direct-to-Physician, Brief Summary, Major Statement, Adequate Provision

Definitions

The promotion of prescription drugs by pharmaceutical companies directly to consumers via broadcast and print media such as television, radio, magazines, billboards, and also the Internet.

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