Pharma Marketing Glossary TM reflects the experience and knowledge of contributors who are experts in the field of pharmaceutical marketing. Included along with formal definitions are unique insights and quotes from these experts and other sources.
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The Pharma Marketing Glossary
Direct-to-Consumer (DTC)
| Similar or Alternative Terms Meaning the Same Thing | Direct-to-Consumer Advertising (DTCA) |
| Related Term(s) | Direct-to-Patient, Direct-to-Physician, Brief Summary, Major Statement, Adequate Provision |
Definitions
The promotion of prescription drugs by pharmaceutical companies directly to consumers via broadcast and print media such as television, radio, magazines, billboards, and also the Internet.Article: "Results from FDA Physician Survey on DTC Advertising," Pharma Marketing News, Vol. 2, #1; REPRINT #21-02 (FREE!).
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