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Similar or Alternative Terms Meaning the Same Thing
Sales Aid, Visual Aid
The detail aid -- also known as a sales aid or visual aid -- is a print piece (booklet or brochure) or an electronic document containing product information. The detail aid is used by pharmaceutical sales representatives -- or in eDetailing programs -- to engage physicians in a productive dialog about a drug.
A detail aid usually is composed of information about the products efficacy, clinical data that support the manufacturer's claims, charts and graphs, guidance for dosing and administration of the drug, and summary information pertaining to the products tolerability and safety. It may also include the official labeling. The detail ad is primarily a marketing tool that incorporates creative elements such as photos, slogans, and brand logos