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Brick-level Sales Data

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Definition

A brick-level sales data system is a way of organizing sales data on a regional basis, with a "brick" referring to a small geographical area consisting of at least four or five pharmacies. Pharmaceutical companies use brick-level data for various purposes including measuring the effectiveness of their salespeople and designing incentives schemes.

Data service companies like IMS Health and NDC organize the data into "bricks." The pharmaceutical companies, in turn, organize their sales forces and incentive programs according to that brick structure. For example, a salesperson's territory may consist of several bricks and market shares are often tracked according to bricks.


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