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Secondary Detail

Similar or Alternative Terms Meaning the Same Thing NA
Related Term(s) Detail, PDE (Primary Detail Equivalent), Primary Detail, Tertiary Detail
Resource Special Supplement to Pharma Marketing News: Increase Physician Access and Detailing Effectiveness

Definition

A Secondary Detail is a detail that is in the second position (or of secondary importance) in a sales call by a pharmaceutical sales representative. Only the Primary Detail receives more emphasis or focus during the call. (Source: Distribution and Development Agreement.)

Secondary Detail means a Detail during which one of the Products is the second (2nd) most prominent item presented in the Call and comprises, on average, approximately one third (33%) of the time and cost of the Call. NOTE: Percentage of sales call may vary depending upon total number of details presented. (Source: SALES AND PROMOTIONAL SERVICES AGREEMENT.)


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