Pharma Marketing Network
PMN Home | Advertising Information | FAQs
About Us | Contact Us | Privacy Policy
Subscribe Glossary
Pharma Marketing Blog Pharmaguy Audio Podcasts Event Calendar PReader Surveys

Share |

The Pharma Marketing Glossary
Click on a letter below to view a list of terms beginning with that letter.

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z

Primary Detail

Similar or Alternative Terms Meaning the Same Thing Detail
Related Term(s) PDE (Primary Detail Equivalent), Secondary Detail, Tertiary Detail
Resource Special Supplement to Pharma Marketing News: Increase Physician Access and Detailing Effectiveness

Definition

A Primary Detail is a Detail that is in the first position (i. e. , no other product receives more emphasis or focus) in a sales call by a pharmaceutical sales representative. (Source: Distribution and Development Agreement.)

Primary Detail means a Detail during which one of the Products is the most prominent item presented in the Call and comprises, on the average, approximately two-thirds (67%) of the time and cost of the Call. NOTE: Percentage of sales call may vary depending upon total number of details presented. (Source: SALES AND PROMOTIONAL SERVICES AGREEMENT.)


Click on a letter below to view a list of terms beginning with that letter.

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z



Messages from Our Sponsors

Pharma Marketing News | Pharma Marketing News | Subscribe | Industry Insights | Podcasts | Pharmaguy | Blog
Surveys | Glossary | Conference Calendar | Advertising Information | FAQs | About Us | Privacy Policy

© 2014. Pharma Marketing Network. All rights reserved.