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PDE (Primary Detail Equivalent)

Similar or Alternative Terms Meaning the Same Thing Detail/Detailing
Related Term(s) Secondary Detail Equivalent, Tertiary Detail Equivalent
Resource Special Supplement to Pharma Marketing News: Increase Physician Access and Detailing Effectiveness

Definition

A PDE (Primary Detail Equivalent) refers to one Primary Detail or two Secondary Details (details that are in the second position and receive the second most emphasis or focus), or three Tertiary Details (details that are in the third position and receive the third most emphasis or focus). Source: Distribution and Development Agreement.


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